Guidance on Effective Pro-vaccine Communication

🚀 Welcome to the Vaccine Messaging Guide!

This guidance is intended for public health professionals, communicators, advocates, and anyone else who wishes to create pro-vaccine content to encourage people to vaccinate themselves and their loved ones.

It aims to provide social and behavioural insights and guidance on how to develop more effective pro-vaccine communications.

While recommendation for the design and testing of vaccine messaging here is grounded in research, we encourage everyone to always test all content first with their intended audiences!

Join us in exploring our guidance below: